THE BEZOS LETTERS

Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I’ve just found 10,000 ways that won’t work." and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But "risk taking" can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.

For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!

STEVE ANDERSON

Steve Anderson, M.A., is a trusted authority on Risk, Technology, Productivity, and Innovation and has over 35 years of experience in the insurance industry. He holds a master’s degree in Insurance Law. Anderson is a professional speaker, consultant, and “futurist.” From business management systems to social media, Steve analyzes what’s happening now and explains its implications for the future. His speaking portfolio includes presentations on the future of technology, how businesses can leverage the online world, and how any business can assess and use strategic risk to their advantage. He was chosen to be one of the original 150 “thought leaders/influencers” on LinkedIn and has over 340,000 followers. Steve currently resides in Franklin, Tennessee.